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Plan a Dairyland Road Trip with New Edition of
"A Traveler's Guide to America's Dairyland"

Mar 11, 2013

MADISON, Wis. – After more than 160 years, family dairy farms, cheese plants and creameries still dot the Wisconsin landscape and carry on time-honored traditions, making the state the dairy capital of the U.S. For travelers seeking an exciting and flavorful summer adventure, America's Dairyland awaits.

To help travelers explore, tour, taste and shop their way through Wisconsin's cheese and dairy industry, the Wisconsin Milk Marketing Board recently released a new edition of "A Traveler's Guide to America's Dairyland" – the perfect Dairyland road trip companion.

From first glance, the fold-out map's new design beautifully showcases the essence of Wisconsin's dairy industry – including lush, green grass and glowing, summer scenes. The Traveler's Guide highlights 161 tasty points of interest, including dairy farms and creameries featuring Wisconsin's finest cheese, ice cream, butter, milk, yogurt and other REAL dairy products.

With map in-hand, visitors can discover why Wisconsin is called America's Dairyland by planning a personalized road trip and trying one of these tasty tours:

  • To experience the full breadth of dairy products the Dairyland offers, take a daytrip to the idyllic town of Westby, Wis., near the state's western border. Start the tour with a visit to the Westby Cooperative Creamery to try the only cottage cheese produced in Wisconsin. Also sample the co-op's butter, cheese, yogurt, sour cream and dairy dips. Next, head over to Nordic Creamery to get an up-close look at how butter is made, and then enjoy a scoop of ice cream as you take in the breathtaking views of Wisconsin's Driftless Region. Cap off the day with a stop at Hidden Springs Creamery to savor its award-winning mixed milk and flavored cheeses.
  • For a weekend trip, dedicate day one to Wisconsin's award-winning cheeses in Green County, home to the largest concentration of cheesemakers and the largest number of certified Wisconsin Master CheesemakersTM in the state. Check out Decatur Dairy, where you can start with a Wisconsin classic – squeaky cheese curds; Chalet Cheese Co. , the only Limburger Cheese plant in the U.S.; Silver-Lewis Cheese Factory Co-op, a staple in Green County, producing cheese for more than 100 years; and Edelweiss Creamery, famous for its big-wheel Swiss Emmentaler that weighs in around 180 lbs. From there, head north to stay overnight in the capital city of Madison. On day two, don't miss Fromagination, located on the downtown square, for cut-to-order cheese and perfect companions such as honey, jam, crackers, wine and more. Then, head out to Sassy Cow Creamery, a state-of-the-art farmstead creamery that offers premium ice cream along with organic and traditional bottled milk, heavy cream, half and half, milkshakes and ice cream cakes made from farm fresh milk produced by the family's two dairy herds. Wrap up the trip with a visit to Shultz's Cheese Haus to stock up on Wisconsin Cheese and sausage gift boxes as well as authentic University of Wisconsin Badger and Green Bay Packer gear for the road.
  • For those who prefer the city life to the country hills, visit Milwaukee to experience the state's first urban cheese factory, Clock Shadow Creamery. Hop over to its neighbor, Purple Door Ice Cream, for a scoop of super-premium ice cream made with natural, local ingredients. Before hitting the road, visit Wisconsin Cheese Mart, home to the world's largest selection of Wisconsin Cheese, or West Allis Cheese Sausage & Shop, located in Milwaukee's Public Market – Milwaukee's most unique downtown food destination – to take a taste of Wisconsin home with you.

Printed copies of the new "Traveler's Guide to America's Dairyland," are available free by request or the map can be downloaded at

Download a hi-res image of the map of "A Traveler's Guide to America's Dairyland." For more information about Wisconsin Cheese, contact Heather Porter Engwall, (608) 203-7235 or visit

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About Dairy Farmers of Wisconsin: Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s world-class dairy products. For more information, visit our website at

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