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Wisconsin Milk Marketing Board Reveals New Edition
Of "A Traveler's Guide to America's Dairyland"

Mar 11, 2013

MADISON, Wis. – The Wisconsin Milk Marketing Board has released its newest edition of "A Traveler's Guide to America's Dairyland." The new map encourages visitors to enjoy spots throughout America's Dairyland that celebrate Wisconsin's signature industry, featuring 161 dairy farms, cheese plants and creameries that welcome visitors.

The number of highlighted stops has increased 30 percent over those in the previous edition. The map, a vital tool for Wisconsin's tourism and dairy industries, attracts visitors from across the country. To date, more than 1 million copies of "A Traveler's Guide to America's Dairyland" have been distributed.

"We always say that the best way to learn about and fully appreciate all the Wisconsin dairy industry has to offer is to experience it first-hand," said Heather Porter Engwall, director of National Product Communications, WMMB. "This map is designed to bring tourists from near and far to America's Dairyland and help guide visitors as they explore, tour, taste and shop their way through Wisconsin's cheese and dairy industry."

Matt Zumbo, an artist from Franklin, Wis., was commissioned to provide illustrations for the new map. The design evokes a look and feel similar to watercolor painting, beautifully showcasing the essence of Wisconsin's dairy industry – including lush, green grass and glowing, summer scenes.

Since its inception in 2000, "A Traveler's Guide to America's Dairyland" has steadily increased the number of companies included on the map. In addition to cheese companies, the venues have grown to include a number of dairy creameries featuring ice cream, butter, milk, yogurt and other REAL dairy products. The Traveler's Guide features site descriptions and contact information, as well as a Wisconsin dairy quiz, cow and dairy facts, and unique dairy attractions.

Printed copies of the new "Traveler's Guide to America's Dairyland," are available free by request or the map can be downloaded at

Download a hi-res image of the map of "A Traveler's Guide to America's Dairyland." For more information about Wisconsin Cheese, contact Heather Porter Engwall, (608) 203-7235 or visit

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About Dairy Farmers of Wisconsin: Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s world-class dairy products. For more information, visit our website at

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