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Discover Wisconsin Premieres "Uniquely Wisconsin Festivals!" Show May 4-5
Episode showcases various dairy fests throughout the state

Apr 23, 2013

WISCONSIN – Eight popular Wisconsin events will be featured in Discover Wisconsin's May 4-5 episode. The program, a joint effort of the Wisconsin Milk Marketing Board (WMMB) and Discover Wisconsin, takes a look at some of the festivals in Wisconsin that highlight Wisconsin Cheese and other dairy products. Host Emmy Fink takes viewers on a virtual tour to Cows on the Concourse, Great Wisconsin Cheese Festival, Ellsworth Cheese Curd Festival, Colby Cheese Days, Cow Chip Throw Festival, Sparta Butterfest, Fond du Lac Fondue Fest and Green County Cheese Days.

"From seasoned cheese lovers to dairy novices, everyone will enjoy these unique Wisconsin festivals," said Liz Fitzsimmons, director of Local Market Communications for the Wisconsin Milk Marketing Board. "They attract people from all over the U.S., and for good reason!"

  • Cows on the Concourse—Held on the capitol square in downtown Madison, Cows on the Concourse is a free, family-friendly event that kicks off June Dairy Month every year in Dane County, featuring live music, tasty food, fun games and of course: cows.
  • Great Wisconsin Cheese Festival—Rich in dairy fare and history, the festival in Little Chute has been commemorating cheese since 1988 with a variety of cheese-related activities including cheese carving, cheese curd eating contest and cheese tasting.
  • Ellsworth Cheese Curd Festival—Dubbed the "cheese curd capital of Wisconsin," Ellsworth hosts a cheese curd celebration during the last weekend in June with a parade and a cheese curd eating contest. This year's theme is "fiesta con queso."
  • Colby Cheese Days—A local cheesemaker in Colby created a new kind of cheese in the 1800s and appropriately named it "Colby Cheese." Today the community honors its namesake cheese with a parade, carnival and a distance throwing contest where the winner gets a trophy and bragging rights for a year.
  • Cow Chip Throw Festival—About 40,000 people attend this event in Prairie du Sac every Labor Day weekend to take advantage of the free entertainment, arts and crafts fair, 5K and 10K run and more. Fun fact: The current Wisconsin Cow Chip Throw state record is 248 feet.
  • Sparta Butterfest— Butterfest is held every June in Sparta and one of the big draws is the cow milking contest: four team members each milk a different cow for one minute to get as much milk as they can. Visitors can learn how to churn butter while they enjoy some great dairy foods.
  • Fond du Lac Fondue Fest—A free family festival, Fond du Lac Fondue Fest is held in early September and features great food, music, activities and more.
  • Two Rivers Ice Cream Sundae—Known as the birthplace of ice cream sundae, Two Rivers holds a special celebration on the last Thursday of June. Why Thursday? When ice cream sundaes were first introduced they were considered so decadent they were only served on Sunday - until a young girl came in to Ed Berner's ice cream shop and begged for a sundae.
  • Green County Cheese Days— At Green County Cheese Days, held in Monroe in even-numbered years, you can get cheese grilled, sliced, cubed, melted, deep-fried or in a sandwich. The festival holds a cheese sandwich competition for kids who imaginatively create unique cheese sandwiches.

"Everything dairy-related is synonymous with 'Wisconsin,'" said Amy Wallace, writer and producer for Discover Wisconsin. "Milk, ice-cream and cheese connoisseurs have got to experience the fun and excitement that are Wisconsin dairy festivals!"

The show will reach more than 250,000 viewers across the upper Great Lakes region, including Wisconsin, Minnesota, Iowa, Northern Illinois and Upper Michigan.


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About Discover Wisconsin
As the nation's longest running tourism program, Discover Wisconsin can be seen statewide on Fox Sports North (FSN) Saturday mornings at 10 a.m. For more on this and other episodes or the broadcast schedule in other areas please visit Connect with Discover Wisconsin on Facebook at and Twitter at

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About Dairy Farmers of Wisconsin: Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s world-class dairy products. For more information, visit our website at

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