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Dairy Days of Summer Gives Wisconsinites Reason to Celebrate

May 15, 2013

MADISON, Wis. (May 14, 2013) — From festivals and farm breakfasts to promotions and recipes, there is no shortage of unique and dairy-friendly ways to celebrate June Dairy Month in Wisconsin.

The Wisconsin Milk Marketing Board (WMMB) is once again commemorating the holiday with the Dairy Days of Summer campaign. At the heart of the campaign is the website with recipes and an interactive calendar of events, activities and promotions designed to help consumers find the perfect way to celebrate.

“June is the traditional time to celebrate Wisconsin’s vibrant dairy industry,” said Dave Bavlnka, vice president of Advertising at WMMB. “There’s something for everyone to enjoy—from dairy breakfasts to special community celebrations. The online events calendar makes finding the perfect events for you quick and easy.”

Wisconsinites can look forward to a month filled with unique dairy-themed festivals such as Sparta Butter Fest and Cows on the Concourse in Madison, along with sampling opportunities, special menus and deals at participating restaurants and retailers. The complete listing is available at

The popular dairy farm breakfast locator map is also featured on the site, searchable by date or location. More than 60 farms across Wisconsin will welcome the public to their breakfast tables during the month of June.

In addition, the site offers a collection of more than 40 dairy-friendly recipes, ranging from breakfast and appetizers to dinner and desserts. Among the new June Dairy Month options are Pear Brunch Cake, Cottage Cheese Tart, Quadruple Chocolate Ice Box Cake, Mascarpone Lemon Ice Box Parfait and Coffee and Caramel Shake.

For more information about Dairy Days of Summer and June Dairy Month, visit

The Quadruple Chocolate Ice Box Cake recipe is included below; a high-resolution photo is available. For additional recipes and photos, contact Jon Whitely or call 608-241-4141, ext. 266. For more information about Wisconsin Milk Marketing Board, contact Heather Porter Engwall or 608-203-7235.

Quadruple Chocolate Ice Box Cake

Makes 24 pieces


2 cups whipping cream, divided
2 (3.5-ounce) packages instant chocolate pudding mix
3 cups chocolate milk
100 (about 2 1/2 (9-ounce) packages) chocolate wafers
1/4 cup chocolate powder, such as Nesquik®
Chocolate sauce


In bowl of electric mixer, whip 1 cup whipping cream until firm peaks form. Add pudding mix, and with mixer on low speed, slowly add chocolate milk. Beat 3 minutes until mixture begins to thicken. Let stand 3 minutes.

Meanwhile, line 13x9x2-inch pan with foil. Place 3 rows of 5 cookies each in bottom of pan. Lay 2 more rows of 5 cookies down the middle of the 3 rows for full coverage. Spread 2 cups of filling on top cookie layer. Cover with another layer cookies, followed by 2 cups filling. Add another layer cookies and top with remaining filling. Add final layer cookies. Cover and refrigerate overnight.

When ready to serve, whip remaining cream with chocolate milk powder. Cut cake; top with whipped cream and chocolate sauce.

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About Dairy Farmers of Wisconsin: Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s world-class dairy products. For more information, visit our website at

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