4-H Dairy Promotion Program

Calling All 4-H Clubs

All 4-H youth organizations in Wisconsin are invited and encouraged to participate in the Dairy Promotion Program, presented by the Dairy Farmers of Wisconsin.

Please read the information below carefully. If your club is eligible, you'll be able to take advantage of the opportunity to earn dairy promotion merchandise!

Volunteering at dairy event

Program Requirements

  • Your Wisconsin 4-H club must be in good standing.
  • Your club must conduct a local dairy promotion and educational activity that builds excitement and trust for Wisconsin dairy products and/or Wisconsin Dairy farmers during June Dairy Month.
  • Once completed, your club will need to submit a report of your efforts online. The form can be found below. 
  • The completed dairy promotion report form must be well-organized wit ha complete event description.
  • All submissions must include a photograph of your activity or event. 
  • The complete reports should be entered no later than November 1st.
  • Successful dairy promotion reports will receive a $50 gift card* towards merchandise from the Wisconsin Cheese and Dairy Gear online store. Awards will be issued beginning July 1, 2018 and will expire June 30, 2019. 
    *One per club per year

Additional Content Component

Best Practices for Dairy Promotions with Purpose

Great promotions don’t have to be fancy or expensive, but they do need to be planned and executed with a purpose. Here are a few tips to plan a great and purposeful promotion.

Identify and Know Your Audience
  • Who is your audience?
  • What do they need to learn/know about Wisconsin Dairy?
  • An ice cream social with your 4-H club is a great celebration, but is not a promotion. Promotion always needs to include some education and reach an audience that needs to learn or be introduced to Wisconsin Dairy.

Provide Education and Information
  • Recipes
  • Cheese pairing guide
  • Nutrition information
  • Reach out to DFW for brochures, infographics, coloring sheets, activity sheets, etc.
  • Share where your samples can be purchased, or where they can visit a dairy farm, etc.

Share your Dairy Pride
  • Wisconsin is America’s Dairyland.Use supporting graphics, signs, banners or other materials to enhance your promotional event.
  • Why are you choosing to promote the product(s)?Is it a locally made?Is it award-winning or is it a must-have local favorite?Share why YOU enjoy real dairy.

Partner Power
  • Work with local grocery stores, cheese factories or dairy processors to sample locally made Wisconsin dairy products
  • Bonuses of partnering may include product discounts or opportunity to provide a coupon for Wisconsin dairy products.