Dairy Promotion Funding Application

2021 Grant Funding Application

How will you champion dairy promotion in your area?

The DFW Board of Directors recognizes the valuable work that local level dairy promotion groups do to elevate Wisconsin dairy farmers and Wisconsin dairy products. DFW is proud to support local dairy promotion efforts through funding and promotion messaging and resources.

Grant Funds Use

Annual Dairy Promotion Grants are awarded to County Dairy Promotion Groups for the exclusive purpose of implementing dairy promotion and education activities at the local level. Grant criteria is set by DFW and maximum per-county grant amounts are set annually by the DFW Board of Directors.

DFW is the official check-off organization for Wisconsin dairy. Rules for check-off funds use are governed by the Administrative Rules from Wisconsin Agriculture Trade and Consumer Protection (ATCP). Dairy Farmers of Wisconsin operates under very strict fiscal rules to ensure dairy farmer dollars are only used for promotion, education and research of dairy and dairy products. As such, all funding grant dollars awarded for local dairy promotions fall under the same rules.

Here are the quick highlights of the “Do’s and Don’ts” for dairy promotion funds use. For full administrative rules visit Wisconsin Administrative Code for Marketing Orders.

DO identify Dairy Farmers of Wisconsin as a sponsor for each of the promotion programs/events listed in the grant application.
DO report your promotion activities and metrics by January 31 of the following calendar year via the Dairy Promotion Funding Report found on the Dairy Dashboard at wisconsindairy.com
DO have 2 representatives – one being an officer, participate in the Dairy Farmers of Wisconsin Dairy Promotion Fall Conference.

DO follow through on proposed dairy promotion activities/events. Unused funding will be carried over and deducted from the next grant application year OR unused dollars will need to be refunded to DFW by March 31st of the following calendar year*.

Promotions requesting funds must comply with all municipal, state and federal laws – including local health codes and guidelines.

*Due to COVID, this requirement has been waived for 2020 funds – funds from 2020 can be carried over to 2021 and will need to be reported as part of the 2020 and 2021 funding reports.

Do Not

DO NOT use grant dollars from DFW for anything other than promoting dairy products and Wisconsin dairy.
Promotion funds CANNOT be used to:

Influence state or federal legislation or rulemaking – ATCP 140.47(e) & Chapter 96.16
Directly impact milk pricing or supply – Chapter 96.18
Make or deliver products – ATCP140.47(5)
Make any gift or gratuitous payment for which the recipient gives no bona fide consideration. - ATCP140.47(6)

DO NOT disparage the quality, value, sale or use of any other agricultural commodity.

DO NOT make false claims about Wisconsin Dairy Farmers/Farming or *Wisconsin Dairy Products.

*Wisconsin Dairy Products are defined as “made from milk from bovines produced in the state of Wisconsin.”

Dairy Promotion Funding Grant Application Timeline

January 1st - New Grant Applications available on the Dairy Dashboard
March 31st – New Grant Applications DUE

January 31st – Grant Report due

Funding Checklist

Complete and submit the online Dairy Promotion Grant Application. Upon application approval, your treasurer will then receive a copy via email of a Promotion Purchase Order – aka the expectations and legalities of use of funds.
Sign and return the Promotion Purchase Order agreement (see example below). The sooner you sign and return this PPO, the sooner grant funding can be dispersed.
Funds dispersed via check or EFT (Electronic Funds Transfer)
Complete Dairy Promotion Funding Report and include all required information.

Champions of Dairy Important Promotion Updates

Champions of Dairy FAQ's

Why change from event centric to message centric?

To best support your local promotion and education work and align in-state consumer messaging, Dairy Farmers of Wisconsin and Dairy Market Inc. (National Dairy Check Off) have tested consumer-facing messaging that consumers are needing to hear, learn and experience to build their trust in dairy, and ultimately build demand for dairy.

Foundational key messaging will bring focus to Champions of Dairy with key messages, resources and grant funding to build a stronger, unified voice for dairy.

The narrative and messages are foundational to Dairy Farmers of Wisconsin youth and local promotion messaging. These messages will be applied to all future Champions of Dairy funding programs, support resources and marketing activities to ensure a consistent dairy voice across the community, state and national levels. These messages can be a starting point for future promotions around Dairy is good for My Body, My Community and My Planet based on audience and community.

Learn more about key messages

How do we use the Promotion Partner Logo?

The new “Promotion Partner” logo to help your community’s dairy farmers see their check-off dollars at work in local promotion.

What if an officer does not have an email address?

We want want to communicate with all officers and members of each Champions of Dairy group. If you have a member who does not have an email address, please list an officer who has an email address or none@none.com

What if an officer serves multiple roles?

If an officer serves more than one roll on the officer team, please fill out each position accordingly.

When do we receive funding?

In order to receive your funding you need to:

Complete and submit the online Dairy Promotion Grant Application. Upon application approval, your treasurer will then receive a copy via email of a Promotion Purchase Order – aka the expectations and legalities of use of funds.
Sign and return the Promotion Purchase Order agreement (see example below). The sooner you sign and return this PPO, the sooner grant funding can be dispersed.
Funds dispersed via check or EFT (Electronic Funds Transfer)

2021 Champions of Dairy Funding Application

County Dairy Promotion Group Name:*

Name (first and last) :*

Email Address:*

Phone Number:*

( ) -

OFFICER CONTACTS

Chair's Name (first and last) :*

Chair's phone number.:*

( ) -

Chair's email address.:*

Vice chair name (first and last) :*

Vice chair's phone number:*

( ) -

Vice chair's email address:*

Treasurer's name (first and last) :*

Treasurer Address:*

Treasurer's City:*

treasurer's Zip Code:*

Treasurer's phone number:*

( ) -

Treasurer's email address:*

Secretary's name (first and last) :*

Secretary's phone number:*

( ) -

Secretary's email address:*

Funding amount received from Dairy Farmers of Wisconsin you are carrying forward which was documented in your 2020 funding report:*

FUNDING DETAILS

What is the promotion’s primary key message for consumers?:*

Good for My Body (nutrition, recipes, real ingredients/ taste, etc.)
Good for My Community (economic impact, farmer spotlights, community, etc.)
Good for My Planet (sustainability, care of land, water, animals, etc.)
National Dairy Month

MEMBERSHIP

Upload current membership list with NAMES AND EMAILS:*

COMMENTS/ADDITIONAL INFORMATION

Include any additional information you would like to share about your promotions: