Support Wisconsin Dairy

Stop Dairy Product Limits

Dairy Farmers of Wisconsin (DFW) and the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) have been fielding calls from concerned consumers and farmers about retailers limiting the amount of dairy that shoppers can purchase. The two organizations have been working diligently to contact retailers in Wisconsin to understand why, to urge them to lift the limits, and to continue to drive consumer demand for dairy.

The good news is that DFW and DATCP can confirm many stores already have and are lifting limits. As of today, they have confirmed that Festival, Pick ‘n Save and Target stores across the country have removed all limits, and that Kwik Trip and Metcalfe's never had them.

How can you help? If you find a store with limits, please take a picture of the sign and let us know in the form below so we may contact them.

In an effort to drive dairy sales, Dairy Farmers of Wisconsin went a step further and created signs for retailers to post encouraging consumers to support local dairy farmers. They’ve also been heavily promoting milk and dairy advertising on television and via social with their “Here For You” campaign.
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