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Briq's Ice Cream

Founded by Dan Briquelet, our first Briq’s Soft Serve store opened in Wausau in 1985. With unique features such as the one pound cone, fresh picked strawberries, and turtle sundaes, Briq’s quickly found its niche in the Wausau area. Briq's has grown through the years with stores in Rib Mountain, Mosinee, Merrill, Weston, Minocqua, Rhinelander and Edgar. Through it all, our commitment to offering quality soft serve products and fresh ingredients stays strong.


1605 Merrill Avenue
Wausau, WI, 54401
(Get Directions)

Hours of Operation

Open Every Day 11am-10pm
Location information provided in partnership with Travel Wisconsin