Last Updated: January 18, 2019


Wisconsin Milk Marketing Board, Inc., d/b/a Dairy Farmers of Wisconsin.  (“DFW”), a Wisconsin corporation, is the owner, operator, and data controller of (previously named, (previously named or,, and (previously named and (collectively, the “Websites”).

DFW is committed to protecting your privacy, and as a result, has developed this Privacy Policy. The policies below are intended to clearly inform our website users about our privacy practices and procedures and are applicable to the Websites. As part of the registration, operation and customization features of the Websites, we gather certain types of information from users. The Privacy Policy addresses how DFW collects, uses, discloses, transfers, and stores your information. We would like to explain the types of information we gather, what we do with the information, and how to correct or change the information. Please read this notice carefully. If you do not understand any aspect of this Privacy Policy, please feel free to contact DFW as described at the end of this Policy. 


DFW collects two types of information from users: personal data such as name, phone number, and e-mail addresses (“Personally Identifiable Information”); and non-personal data such as information about traffic patterns on the Websites (for example, how many users log on to the Websites on a daily basis).

Personally Identifiable Information is information that you provide to DFW that can be used to uniquely identify or contact you.  You can generally visit the Websites and utilize services without revealing any Personally Identifiable Information about yourself.  However, in certain sections of the Websites, DFW may invite you to provide such information voluntarily.  DFW will only collect your Personally Identifiable Information if you consent and voluntarily choose to provide such information.  Your Personally Identifiable Information that DFW may collect about you through the Websites during registration or through other form submissions include: name, phone number, postal address, e-mail address and business type.   
Some data we collect contains non-personal information.  Examples of this type of information include, but are not limited to, the type of Internet browser you are using, the type of computer operating system you are using and the domain name of the website from which you linked to our Websites or advertisement.  We may use this information for various purposes, including, but not limited to, system administration and enhancement and to collect information about the volume of use of different features available on the Websites.
DFW may store certain information from your web browser using automatic data collection technologies, including “cookies.” “Cookies” are small pieces of information that are stored by your browser on your computer's hard drive.  When you visit the website again, the cookie allows that website to recognize your browser.  Cookies may store unique identifiers, user preferences, and other information.  DFW uses cookies for our legitimate interests including analytics and improving the website experience.  Specifically, Cookies allow the Websites to measure activity, to make improvements, and to make updates based on which areas are popular and which are not.  Further, cookies are used to improve your user experience.  For example, the cookie allows you to have the option of saving your user name and password which eliminates the need for you to enter the information every time you visit the Websites.  (We do not recommend saving your user name and password if you use your computer in a shared environment.)  In addition, the Websites may request the cookie from your browser so that DFW can retrieve the stored Personally Identifiable Information and automated forms so you do not have to manually enter the information each time.  We may also store data on your cookie based on options you make on certain forms to enable us to customize information based on your criteria.  DFW does not directly or through third parties track your online activity after you leave the Websites
Please note that with most browsers, a user can set his or her browser preferences to show a warning each time a cookie request is received.  You may also refuse the use of cookies by selecting the appropriate settings on your browser.  By not accepting cookies, you may not be able to take advantage of all features of the Websites.

DFW uses Google Analytics, a web analytics service provided by Google, Inc.  (“Google”) to collect certain information relating to your use of the Websites.  Google Analytics uses cookies.  The information generated by a cookie about your use of the Websites will be transmitted to and stored by Google.  DFW uses Google Analytics to improve the Websites’ visitors online experience.  Further, Google may use cookies to service ads based on a user’s prior visit to the Websites and they may show ads for the Websites on search engine result pages and other websites across the internet.  DFW also uses Google Analytics data to inform and optimize such ad campaigns based on a user’s prior visits to the Websites.

You may opt out of personalized ads by visiting the Google advertising Opt-out page.  In addition, you may also opt out of a third-party vendor’s use of cookies by visiting the Network Advertising initiative opt out page at:

Further, you may opt out of our use of Google Analytics by visiting the Google Analytics Opt-out page.

The Websites use both the Personally Identifiable Information and non-personal information we collect for a variety of purposes and for our legitimate interest.  For example, we use your information to better understand your needs and provide you with better products and services.  Specifically, we use your information to communicate back to you, to update you on programs, services and benefits, and to personalize the Websites for you.  We also use the non-personal information to provide aggregate data reports to our Board of Directors and other DFW parties. 


DFW does not share Personally Identifiable Information collected through the Websites with third parties, except in accordance with applicable law.


DFW has no intention of collecting personal information from or offering services to children under the age of 13.  If a child under the age of 13 has provided us with Personally Identifiable Information and if the parent or guardian of the child would like the information submitted by the child deleted from our database, DFW asks that a parent or guardian of the child contact us as described at the end of the Privacy Policy.  DFW will use reasonable efforts to delete such information from its database.  Further, if we learn that DFW’s Websites have collected Personally Identifiable Information from a child under the age of 13, DFW will take reasonable steps to promptly delete that information.


DFW strives to maintain the accuracy and integrity of the information collected through the Websites.  To correct or change your registration information click on the "Account Log In" or "Log In" link on the top of each of the Websites.  To have us correct other personal information that you believe may be incorrect contact us as described at the end of the Privacy Policy.


DFW is committed to taking reasonable steps to ensure the security of your information.  DFW abides by all applicable state and federal laws pertaining to the security of data supplied through the Websites, as well as the European Union’s General Data Protection Regulation.  To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate procedures to safeguard and secure the information we collect online.

When data is ready to be destroyed or disposed of, DFW will follow all applicable laws and regulations and take measures to ensure that all such records and data are destroyed and unrecoverable.


DFW’s Websites may provide links to third-party websites.  DFW does not own, control or operate the links or their respective websites and DFW is not responsible for the privacy policies, practices or content of such websites.  The inclusion of any link does not imply endorsement of any such website.  If you have questions about how other websites may use your information, please consult that website’s privacy policy.


Under the European Union’s General Data Protection Regulation (GDPR), you have several rights under data protection law, including: 1) the right to be informed; 2) the right of access; 3) the right of rectification; 4) the right to erasure; 5) the right to restrict processing; 6) the right to data portability; 7) the right to object; and 8) the right of automated decision-making in profiling.

If you would like to exercise any of these rights, please contact us as described at the end of this Privacy Policy.


DFW may need to update this Privacy Policy from time to time.   If we decide to change our Privacy Policy, we will post an updated Privacy Policy on this page.  We will notify you by revising the “Last Updated” date at the top of the Privacy Notice and, in some cases, we may provide you with additional notice, such as a statement on our homepage or sending you an email notification, so you are always aware of what information we collect, how we use it and under what circumstances we disclose it.  Your continued use of the Websites and/or continued provision of Personally Identifiable Information and non-personal data to DFW will be subject to the terms of the then-current Privacy Policy.


All information obtained by DFW will be collected, stored, and used in compliance with all applicable laws.


You may opt out of receiving newsletter and giveaway communication emails from DFW by following the opt-out instructions provided in those emails.  You may also opt out by contacting us at the information provided at the end of this Policy.  If you opt-out, DFW may still send you non-promotional communications, such as security notifications related to your online account.


Your privacy concerns are important to us.  Please email, call or write to us at the contact information listed below with any further questions or concerns regarding this Privacy Policy, to obtain your Personally Identifiable Information, or to obtain information regarding our policies in the event of a compromise of your personal information.

Dairy Farmers of Wisconsin
8418 Excelsior Drive
Madison, Wisconsin 53717
(608) 836-8820