INFORMATION COLLECTED AND USE OF INFORMATION
DFW collects two types of information from users: personal data such as name, phone number, and e-mail addresses (“Personally Identifiable Information”); and non-personal data such as information about traffic patterns on the Websites (for example, how many users log on to the Websites on a daily basis).
PERSONALLY IDENTIFIABLE INFORMATION
Personally Identifiable Information is information that you provide to DFW that can be used to uniquely identify or contact you. You can generally visit the Websites and utilize services without revealing any Personally Identifiable Information about yourself. However, in certain sections of the Websites, DFW may invite you to provide such information voluntarily. DFW will only collect your Personally Identifiable Information if you consent and voluntarily choose to provide such information. Your Personally Identifiable Information that DFW may collect about you through the Websites during registration or through other form submissions include: name, phone number, postal address, e-mail address and business type.
Some data we collect contains non-personal information. Examples of this type of information include, but are not limited to, the type of Internet browser you are using, the type of computer operating system you are using and the domain name of the website from which you linked to our Websites or advertisement. We may use this information for various purposes, including, but not limited to, system administration and enhancement and to collect information about the volume of use of different features available on the Websites.
INFORMATION COLLECTED THROUGH COOKIES AND OTHER TECHNOLOGIES
Further, you may opt out of our use of Google Analytics by visiting the Google Analytics Opt-out page.
USE OF INFORMATION
The Websites use both the Personally Identifiable Information and non-personal information we collect for a variety of purposes and for our legitimate interest. For example, we use your information to better understand your needs and provide you with better products and services. Specifically, we use your information to communicate back to you, to update you on programs, services and benefits, and to personalize the Websites for you. We also use the non-personal information to provide aggregate data reports to our Board of Directors and other DFW parties.
DISCLOSURE TO THIRD-PARTIES
DFW does not share Personally Identifiable Information collected through the Websites with third parties, except in accordance with applicable law.
CHILDREN AND PRIVACY
CHANGING USER INFORMATION
DFW is committed to taking reasonable steps to ensure the security of your information. DFW abides by all applicable state and federal laws pertaining to the security of data supplied through the Websites, as well as the European Union’s General Data Protection Regulation. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate procedures to safeguard and secure the information we collect online.
When data is ready to be destroyed or disposed of, DFW will follow all applicable laws and regulations and take measures to ensure that all such records and data are destroyed and unrecoverable.
YOUR RIGHTS REGARDING YOUR PERSONAL DATA
Under the European Union’s General Data Protection Regulation (GDPR), you have several rights under data protection law, including: 1) the right to be informed; 2) the right of access; 3) the right of rectification; 4) the right to erasure; 5) the right to restrict processing; 6) the right to data portability; 7) the right to object; and 8) the right of automated decision-making in profiling.
All information obtained by DFW will be collected, stored, and used in compliance with all applicable laws.
NEWSLETTER AND GIVEAWAY COMMUNICATIONS
You may opt out of receiving newsletter and giveaway communication emails from DFW by following the opt-out instructions provided in those emails. You may also opt out by contacting us at the information provided at the end of this Policy. If you opt-out, DFW may still send you non-promotional communications, such as security notifications related to your online account.
PRIVACY CONCERNS AND COMMENTS
Dairy Farmers of Wisconsin
8418 Excelsior Drive
Madison, Wisconsin 53717