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Celebrating the Farmer Pride that Makes America’s Dairyland Thrive

BORN TO DAIRY!

Wisconsin dairy farmers are more than hardworking -- they're originals. From farm-fix-it MacGyvers to ring-light barn stars, "Born to Dairy" celebrates the pride, quirks, and big personalities that make America's Dairyland thrive. With comedian Charlie Berens bringing his signature Midwest humor, the campaign shines a light on the real farmers and community members behind your favorite dairy foods. Explore their stories, share a laugh, watch Charlie's Tok, and show your support -- one slice of cheese, glass of milk, or scoop of ice cream at a time. 

Born to Dairy Gear

For the ones who can back a trailer, milk a herd, and still rock a hoodie that smells like success (and maybe silage).

Rep it like you mean it.

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Born to Dairy Merchandise


You can support Wisconsin dairy farmers by eating Wisconsin cheese, drinking real dairy milk, loading up on butter and ice cream, and always looking for the Proudly Wisconsin badges.