Checkoff at Work

Your Checkoff Dollars

Drive Demand for Dairy

The Dairy Farmers of Wisconsin (DFW) is dedicated to increasing the consumption and demand for Wisconsin dairy products. By utilizing checkoff dollars, DFW works to enhance the visibility and sales of these products, supporting the financial success of Wisconsin dairy farmers. Through strategic marketing and promotional efforts, DFW aims to strengthen the dairy industry and ensure that Wisconsin dairy farmers receive the recognition and economic stability they deserve.

Annual Report 2024

Our Board actively participates in planning and overseeing the organization’s marketing and promotional programs.

Learn More
annual report 2024 cover

STAY CONNECTED

The Power of Promotion newsletter shares updates about checkoff activities and showcases the value of the dairy farmer checkoff investment.

The Big Stats:

45 MILLION lbs

Increase in Annual Cheese Sales Since 2013
___________

79%

Increase in total milk usage over 35 years
___________

13%

Per capita increase in dairy consumption over 35 years

Since the Dairy Checkoff was Created in 1983:

U.S. per capita cheese consumption is up over 70%

and Wisconsin milk production is up 27%

Farmer Directed

Our Board has direct involvement in planning and monitoring the organization's marketing and promotional programs.

Meet our Board
Board of Directors group photo outside DFW building

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