Download/Print PDF Annual Report
Thank you for taking time to read this. One of the most difficult challenges I've run across in my career is this – how do we communicate the value of your checkoff investment to you, the state's dairy farm families? Too many dairy farmers I speak with have a limited understanding of dairy checkoff/promotion. Checkoff's mission is to grow demand for your milk by building new markets and encouraging consumer trust in your products.
WE EXIST FOR THE STATE'S DAIRY FARM FAMILIES. There's no shortage of things DFW can do to further dairy in Wisconsin, building markets and growing trust. In Wisconsin we eat our milk, and the 90/90 rule drives a lot of what we do. 90% of your milk is made into cheese and 90% of that cheese is sold outside the state and country.
By building markets and continuing to grow demand and uses for your milk, our signature product, Wisconsin Cheese, must continue to grow.
That said, we must focus and make hard choices every day on which programs to run, and areas of dairy marketing and sales to pursue. Together with our board of directors (elected by you, from your district) we have four main areas that we leverage:
I hope you take a minute to review this annual report and additional areas of the website to see
more of the specific programs we oversee to drive markets and trust for you. We are proud
to be earning nationwide recognition for our marketing efforts as measured against the
best marketing companies in the country.
Reach out to me, the staff at DFW, or your board representative to learn more about specific programs.
Chad Vincent, CEO