Checkoff at Work

Your Checkoff Dollars

Drive Demand for Dairy

Dairy Farmers of Wisconsin is the marketing and promotion arm for Wisconsin’s dairy farmers. The organization strives to build awareness of Wisconsin-produced dairy products by creating national publicity, managing digital advertising, and driving sales, distribution and trial through retail and foodservice promotions. It also supports in-school education about the benefits of dairy and funding for the UW Center for Dairy Research.

Dairy Farmers of Wisconsin helps increase both consumption and demand of Wisconsin dairy products, not to mention greatly increase sales as well. Checkoff dollars help educate the youth in various school programs, teaching them the importance of dairy in their diet and how to live a healthy lifestyle.

Learn More
ROI Packet
The Big Stats:

45 MILLION lbs

Increase in Annual Cheese Sales Since 2013


Increase in total milk usage over 35 years


Per capita increase in dairy consumption over 35 years

Since the Dairy Checkoff was Created in 1983:

U.S. per capita cheese consumption is up over 70%

and Wisconsin milk production is up 27%

Annual Report

Our Impact

Building Demand For Your Milk. Dairy Farmers of Wisconsin's fiscal year runs July 1st through June 30th.

Board of Directors

Farmer Directed

Our Board has direct involvement in planning and monitoring the organization's marketing and promotional programs.