For the Love of Cheese Promotion

In Wisconsin, we don’t just love cheese. Cheese is our love language!  National Cheese Lover's Day and Valentine’s Day are both love-themed holidays that fall within four weeks of each other, giving us an opportunity to apply that conversation to Wisconsin Cheese and the people who love it.  

Dairy Farmers of Wisconsin will be driving a national campaign, “For the Love of Cheese”, to encourage consumers to choose Wisconsin Cheese and the Proudly Wisconsin Cheese badge during this season of indulgence and romance.  The idea of “Cheese is my love language” is central to promoting Wisconsin Cheese and the Proudly Wisconsin Cheese Badge to consumers throughout the campaign.  We hope you choose to bring this campaign to your community.   

Choose one, two or all three dates to promote Wisconsin Cheese through social or socially distanced promotions in your community.   You can follow along at www.wisconsincheese.com/fortheloveofcheese.  Check out Wisconsin Cheese Facebook and Instagram and “For the Love of Cheese” will be featured in your favorite retail stores too! 

National Cheese Lover’s Day - January 20

• Work with a local grocery store to encourage shoppers to create a contest for shoppers to share the “cheese that is their love language”.  Use the postcards for shoppers to share their votes.  Offer the buttons to the grocery store for employees to wear. Tally the responses and work with the store to offer a special/coupon for the winning cheese variety. (Key Message Category – Dairy is Good for My Body/ Enjoyment of Real Dairy) 

• Create a “thank you” campaign to recognize outstanding individuals in your community – surprise essential workers, volunteers, etc. with cheese and share the story on social media and/or your local newspaper and radio. (Key Message Category – Dairy is Good for My Community) 

National Pizza Day - February 9

• Partner with a local pizza restaurant/maker to offer a coupon or special on pizza deliveries or carryout.  Offer stickers to restaurants to place on pizza boxes, buttons for deliver/staff/customers. (Key Message Category - Dairy is Good for My Body/ Enjoyment of Real Dairy & Dairy is Good for My Community/ Economic Impact) 

• Use your social media to encourage your followers to share pictures and recipes of their favorite pizza recipes that feature Wisconsin Cheese. (Key Message Category - Dairy is Good for My Body; Enjoyment of Real Dairy/Recipes)

Valentine’s Day - February 14

• Partner with a local cheese shop, purveyor of chocolate or other local businesses in your community who often carry chocolate and cheese to share the pairing cards with customers. (Key Message Category – Dairy is Good for My Body; Enjoyment of Real Dairy)

• Utilize local media (newspapers, social media, radio, etc.) to promote giving your Valentine cheese instead of chocolate this Valentine’s Day.  Create a contest to engage consumers with Wisconsin Cheese - Partner with a local merchant to create a “stay-at-home” Valentine Date Night package with cheese, chocolates, wine (sparkling beverage) and other local specialties.  Host a radio trivia, newspaper trivia or social media contest to award the package. (Key Message Category – Dairy is Good for my Body; Enjoyment of Real Dairy)

Key Messages – “Dairy is Good for My Body” 

• From National Cheese Lover’s Day through Valentine’s Day, we’re celebrating our love for unparalleled love for all things cheese 
• In Wisconsin, we don’t just love cheese. Cheese is our love language.  
• A piece of Wisconsin’s heart is in every wedge of our award-winning cheese 
• Cheese is the true key to a Wisconsinite’s heart  
  • From the dedication of our cheesemakers to the innovation and mastery behind our products, our love of cheese takes on a new meaning in Wisconsin. 
• Real dairy foods, including milk, cheese and yogurt have simple lists of ingredients so you can LOVE indulging in your favorite protein packed cheese. 
• In Wisconsin, we celebrate love with cheese AND with chocolate. 
  • Chocolate and cheese may not seem like soulmates at first glance, but the right pairing can turn that simple, sweet indulgence into an entirely new sensory experience. Trust us.