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Celebrating the Farmer Pride that Makes America’s Dairyland Thrive

BORN TO DAIRY!

Wisconsin dairy farmers are more than hardworking -- they're originals. From farm-fix-it MacGyvers to ring-light barn stars, "Born to Dairy" celebrates the pride, quirks, and big personalities that make America's Dairyland thrive. With comedian Charlie Berens bringing his signature Midwest humor, the campaign shines a light on the real farmers and community members behind your favorite dairy foods. Explore their stories, share a laugh, watch Charlie's Tok, and show your support -- one slice of cheese, glass of milk, or scoop of ice cream at a time. 


You can support Wisconsin dairy farmers by eating Wisconsin cheese, drinking real dairy milk, loading up on butter and ice cream, and always looking for the Proudly Wisconsin badges.